Case Studies

Net Visibility Group is extremely proud of the results that we have achieved for our clients over the many years.  Below you will see information from a few of our Internet marketing campaigns. We believe they are a true testament of the high level of service provided by our team. (Below is a small sample of our clients, please keep in mind that many of our clients have requested, due to highly competitive markets that their information be keep strictly confidential.)

NVG  OrganicSearch™ (SEO)

Dentist: Case Study #26 Read More...Collapse...

View Client Reports for this case study.
(All Traffic Summary,  Google Ranking,  Organic Traffic)

 

The Challenge:

In terms of marketing, Oregon Family Dental wasn’t doing much with their website or focusing on their online strategy.

  • Their website was developed by their practice management software provider and was anything but search engine friendly.
  • Patients needed to access appointment and billing information online.
  • A significant percentage of their website was duplicate content appearing on several hundred other websites.
  • The local dental environment was very competitive and the advertising methods that they had relied on for years no longer seemed to be generating the same results.
  • Customers searching for them weren’t able to find them even when searching for their company name.
  • Local competitors had long established websites with large Internet marketing budgets.

The Plan:

  • Find and procure a keyword relevant and geo specific web domain that the client would own.
  • Design and build a website that was SEO friendly, including URL structure, meta-data, sitemaps and keyword density.
  • Remove and rewrite all duplicate content.
  • Move website to more search engine friendly servers.
  • Integrate website with practice management software.
  • Undertake keyword research and analysis to identify the top keywords in relation to their industry and geographic location.
  • Develop and implement an aggressive link building strategy based on keywords targeted to reach the client’s ideal customer.
  • Utilize our proprietary local listing service NVG LocalList™ to clean up their multiple incorrect directory listings.
  • Claim and optimize local business listings in Google, Yahoo and Bing.
  • Frequent and proactive optimization monitoring.

The Results:

After 18 months they were able to track annual new patient visits and revenue generated from each new patient. Conclusion: new patient visits were up but most surprisingly was the revenue generated by these new Internet patients was higher than any other form of advertising they were currently doing.

  • 22% increase in new patient visits.
  • Decreased overall yellow page budget by over 60%
  • Achieved top 3 positions in Google for over 50 different keyword phrases and over 168 for Google, Bing and Yahoo combined.
  • 850% (+) ROI (initial patient visit revenue/Internet marketing budget)
  • Over 6000 visitors to website annually (and increasing) 70% (+) have been new visitors to the website.

Storage Facility: Case Study #128 Read More...Collapse...

View Client Reports for this case study.
(All Traffic Summary, Google Ranking, Organic Traffic)


The Challenge:

When Valley River Storage came to Net Visibility Group they had several concerns and very specific needs.

  • Needed to increase occupancy rate that was hovering around 65%
  • Decrease their ever increasing Yellow Page advertising budget.
  • The local storage environment was very competitive and the advertising methods that they had relied on for years no longer seemed to be generating the same results.
  • Customers searching for them weren’t able to find them even when searching for their company name.
  • They needed a brand new website with a new domain; this would have to compete with the competitors that had long established web presence and large Internet advertising budgets.

The Plan:

  • Find a search relevant domain.
  • Design and build a website that was SEO friendly, including URL structure, meta-data, sitemaps and keyword density.
  • Undertake keyword research and analysis to identify the top keywords in relation to their industry and geographic location.
  • Develop and implement an aggressive link building strategy based on keywords targeted to reach the client’s ideal customer.
  • Claim and optimize local business listings in Google, Yahoo and Bing
  • Frequent and proactive optimization monitoring.

The Results:

The results were better than the client wildest expectation; the campaign brought considerable improvement in search engine rankings and overall Internet presence.

  • Overall occupancy rate increased to over 90%
  • Decreased overall advertising budget by 80% including Yellow Pages budget to almost nothing.
  • Achieved # 1 position in Google for 70 different keyword phrases and over 173 for Google, Bing and Yahoo combined.
  • 1250% (+) ROI (measured by new revenue on increase occupancy/Internet marketing budget)
  • Over 3000 visitors to website annually (and increasing) 83% (+) have been new visitors to the website.

Retail Flooring Company: Case Study #286 Read More...Collapse...

View Client Reports for this case study.
(All Traffic Summary, Google Ranking, Organic Traffic)


The Challenge:

Ceramic Tile Supply NW came to Net Visibility Group in a somewhat urgent state, with the recent changes to the local economy they needed to shift their business model from commercial to residential fast.

  • They had tried a series of different marketing companies and strategies resulting in multiple websites owned by different companies with largely incorrect listing information across the Internet.
  • Because of the decreasing effectiveness of their Yellow Pages, TV, newspaper and direct mail campaigns they were finding it necessary to constantly increase their marketing expenditure to get the same results.
  • Had recently lost their largest commercial client and needed to replace the lost revenue as soon as possible.
  • Local competitors had long established websites with large Internet marketing budgets.

The Plan:

  • Find and procure a keyword relevant and geo specific web domain that the client would own.
  • Design and build a website that was visually appealing, targeted a very specific demographic and was SEO friendly, including URL structure, meta-data, sitemaps and keyword density.
  • Undertake keyword research and analysis to identify the top keywords in relation to their industry and geographic location.
  • Implement a strategically targeted PPC campaign utilizing our NVG LocalBrand™ service.
  • Develop and implement an aggressive link building strategy based on keywords targeted to reach the client’s ideal customer.
  • Utilize our proprietary local listing service NVG LocalList™ to clean up their multiple incorrect directory listings.
  • Claim and optimize Local business listings in Google, Yahoo and Bing.
  • Frequent and proactive optimization monitoring.

The Results:

This customer couldn’t be happier, after the launch of their new website they experienced immediate results and the phone started ringing.

  • 10 fold increase in residential related business.
  • Decreased overall advertising budget by 87%.
  • Achieved # 1 position in Google natural organic search results for 35 different keyword phrases.
  • Achieved top 10 position (1st page) for 247 different keywords in Google, Bing and Yahoo combined.
  • 750% (+) ROI (measured by new revenue/Internet marketing budget)
  • Trending to receive over 2000 visitors to website annually (and increasing) 81% have been new visitors to the website.

Auto Detailing: Case Study #72 Read More...Collapse...

View Client Reports for this case study.
(All Traffic Summary, Google Ranking, Organic Traffic)


The Challenge:

Before working with Net Visibility Group, Over The Top was frustrated that their website was not ranking in search engines for keyword phrases critical to their business.

  • They had tried a series of different marketing companies and strategies resulting in multiple websites owned by different companies with largely incorrect listing information across the Internet.
  • Because of the decreasing effectiveness of their Yellow Pages, TV, newspaper and direct mail campaigns they were finding it necessary to constantly increase their marketing expenditure to get the same results.
  • Local competitors had long established websites with large Internet marketing budgets.

The Plan:

  • Find and procure a keyword relevant and geo specific web domain that the client would own.
  • Design and build a website that was SEO friendly, including URL structure, meta-data, sitemaps and keyword density.
  • Undertake keyword research and analysis to identify the top keywords in relation to their industry and geographic location.
  • Develop and implement an aggressive link building strategy based on keywords targeted to reach the client’s ideal customer.
  • Utilize our proprietary local listing service NVG LocalList™ to clean up their multiple incorrect directory listings.
  • Claim and optimize local business listings in Google, Yahoo and Bing.
  • Frequent and proactive optimization monitoring.

The Results:

The project resulted in a marked improvement in both natural organic search results and increased referral traffic.

  • Listing information has improved by over 92% in major directories, Internet Yellow Pages, GPS system and 411 information systems.
  • Decreased overall advertising budget by 87%
  • Achieved # 1 position in Google natural organic search results for 55 different keyword phrases.
  • Achieved top 10 position (1st page) for 288 different keywords in Google, Bing and Yahoo combined.
  • 750% (+) ROI (measured by new revenue/Internet marketing budget)
  • Trending to receive over 2000 visitors to website annually (and increasing) 81% have been new visitors to the website.

Lane Blood Center: Case Study #341 Read More...Collapse...

View Client Reports for this case study.
(All Traffic Summary, Google Ranking, Organic Traffic)


The Challenge:

Lane Blood Center approached Net Visibility Group with some very specific needs and concerns.

  • Client wanted a website that they had complete control over and were not locked into any proprietary CMS system.
  • Employees required different levels of access to help maintain the constant updates needed for the website.
  • They wanted to be more active in social media without consuming a large amount of employee time.
  • Multiple domains needed to be consolidated without losing any authority each had already achieved in Google.
  • Were in serious need of additional volunteers.

The Plan:

  • Develop a custom open source and portable CMS system
  • Design and build a website that was SEO friendly, including URL structure, meta-data, sitemaps and keyword density.
  • Remove and rewrite all duplicate content.
  • Redirect all content from across the Internet to newly designed website
  • Integrate internal patient management system with website.
  • Design system to automatically distribute daily content to major social media sites
  • Develop and implement an aggressive link building strategy based on keywords targeted to reach the client’s ideal customer.
  • Utilize our proprietary local listing service NVG LocalList™ to clean up their multiple incorrect directory listings.
  • Claim and optimize local business listings in Google, Yahoo and Bing
  • Frequent and proactive optimization monitoring.

The Results:

  • Employees able to easily update and make changes to website.
  • Social media engagement up 400%
  • Achieved # 1 position in Google natural organic search results for 91 different keyword phrases
  • Decreased annual website expenditures to external vendors to almost nothing.
  • “Volunteer” related search traffic up 1600%
  • Organic search traffic up by over 600%
  • Overall visitors to website increased from less than 500 per month to over 3000
  • Average time spent on website (customer engagement) more than doubled.

NVG LocalBrand™ (PPC)

 

Testimonials:

Thank you for all your hard work to bring my website to my expectations. Our goals were high and you achieved them.

Prior to working with Net Visibility Group the average traffic to our website was approximately 60 hits per month. Eighteen months later we are receiving over 500 hits per month.

Our website turned out just how we hoped and functions great! We get lots of compliments and have seen a large boost in traffic… Net Visibility Group is still available for questions and continues to deliver stellar customer service.  Thanks Net Visibility Group!

My phone is crazy, but I wanted to take the time to say thank you.  After 2 years of very few phone calls, even with full-page ads in the phone book, we are writing loans again.

I was very pleased to find out that my website is placing so high in the Google searches for all 3 of my locations and under so many several insurance phrases on the first page, even though it has only been a month.

We’re coming up on the one year anniversary of our Net Visibility Group provided website and services. I have to tell you that we cannot possibly be more pleased with the results. Of all the advertising things we’ve tried like print ad and other avenues, our website has been the number one contributor to our incoming work flow after person to person networking.

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