What is Social Media Advertising?
Everyone’s online these days! The average person now spends as much as 7 hours a day in front of a screen doing anything from schooling to shopping. As consumer behavior changes, so too must our advertising tactics. Social media advertising, also known as paid social media, is the most effective marketing method in the digital age.
Designing and posting paid or sponsored content on social media platforms, such as Facebook, Twitter, TikTok, Instagram, and LinkedIn with a specific customer demographic in mind helps you reach more people for less money than other advertising methods.
Is Paid Social Media Advertising Worth The Money?
If your goals are to grow a loyal, engaged consumer base and solidify your brand awareness — all while increasing the return on your investments, then paid social media is the key to your success. Social media advertising allows you to reach a larger, more targeted audience because you can choose demographic criteria for each campaign, and you only pay for the number of clicks, also known as pay per click (PPC).
At Net Visibility Group, we help you master the world of social media advertising by giving you the tools and expertise you need to find new leads who are ready to convert!
Things You Can Achieve With Well-Designed Social Media Advertising
Unlike traditional methods of advertising, paid social media campaigns can be tailored to specific audiences by age, location, online behavior, gender, and more. This means that your ad will only be seen by those with the highest chance of conversion and you only pay for those clicks or impressions. So not only are you boosting the return on your investments, but you are elevating your brand to the largest audience possible.
Here Are More Reasons You Should Pay Attention To Your Paid Social Media Campaigns:
Expand Your Reach
The fastest way to reach new markets and find specific audiences fast is with paid social media. By segmenting your audience by age, gender, location and platform, you can make sure that your content reaches the people that are most ready to connect with what you have to say.
Engage Your Audience
Paid social media marketing can boost your online awareness by driving clicks and views to your content and profiles. Even on a limited budget, there are advertising strategies that help you amplify the reach of your top-performing organic posts — so you are reaching the people who are already interested in what you’re offering.
Grow Your Fanbase And Your Brand
Showcase what makes your brand special by using your social media advertising strategy to share your unique selling point for your products or service. Utilize calls-to-actions (CTAs) to inspire your audience to action. Imagine how a vast amount of loyal, engaged fans who are ready to interact with you could impact your business.
Attract Qualified Leads
A competitive social media strategy markets several targeted demographics as opposed to casting a wide, general net, which means that your ads are only being shown to leads who are most likely to convert— at one-third of the price of traditional advertising. You can also tailor your ads to remarket to those who failed to convert the first time, which can double your conversation rate—without any added risk or cost to you.
Drive Direct Sales
Whether you’re launching a new product or managing a rebrand, social media advertising can help you target the audience who is most ready to convert, making it easier and more profitable for your business. If you’re working on beefing up your robust sales pipeline, then social media advertising is your answer.
Create Competitive, Data-Based Strategies
As you launch a social media marketing campaign, you begin to collect data that can help you make future decisions for your business. Which landing page was more effective? Which demographic had the highest conversion rate? By performing split campaigns, A/B testing, and analyzing metrics, our firm can give you competitive market insights that will put your business ahead of the others.
Gain Actionable Insights
Social media advertising gives you access to tools for measuring market insights and metrics regarding visits, clicks and comments. This gives you detailed information and which social network ads delivered the highest impression, and whether your landing pages are effective. This gives you feedback on your social media advertising effectiveness and helps guide future ad campaigns.
Generate Direct Sales
Launching time-sensitive advertising campaigns such as seasonal offers or introducing new product lines is easier and more profitable via social advertising. Paid social media campaigns are an affordable option for influencing customers’ buying decisions and for generating more sales and traffic to your web site.
Boost Your Bottom Line with Net Visibility Group
Let Net Visibility Group help you develop a competitive, conversion-focused social media strategy that will boost your ROI and your brand across multiple channels. We are one of the most effective and established marketing agencies around, and we provide full-service social media advertising and management, including website development, GoogleAds, Facebook ads, and search engine optimization.
